exhibits

History

Delta Brand

Delta Logo Timeline

Delta's most distinctive trademarks! Dates indicate years when they regularly appeared in advertising and internal communication. Note: Variations existed of many logos (especially 1970s-present) which are not shown.

Delta logo 1929

1929

Delta Air Service founded in 1928; started passenger service on June 17, 1929. Logo featured Mercury, the Roman god of travel and commerce. The triangle represented the "D" of the Greek alphabet, which is "delta."

1930

Delta crop-dusting logo (originally created for predecessor Huff Daland Dusting Company in 1925). Thor, the Norse god of thunder, war and agriculture, symbolizes the fight against the boll weevil insect destroying the cotton field of the southern United States in the 1920s.

1934 Delta Logo

1934-1951

Winged triangle represents the Greek letter "delta." From 1934-1939, the inscription "AM 24" (Air Mail Route 24) was often included inside the triangle.

1935 Delta Air LInes Logo

1935

Logo promoted flying Delta for "Speed, Comfort, and Convenience."

Delta logo 1945

1945-1953

Flying D logo. Many variations of this logo appeared up to 1959.

Delta logo1953

1953-1955

Delta-C&S logo. Chicago & Southern Air Lines merged with Delta on May 1, 1953. For two years, the airline was known as Delta-C&S for name recognition over the former C&S routes.

Delta logo 1955

1955-1959

Return to the Flying D logo used before merger with Chicago and Southern Air Lines.

1959 Delta Royal Jet Service Logo

1959

Jet "widget" logo. Introduced during Delta's "Royal JET Service" promotion for its first jet, the Douglas DC-8, in 1959.
1959-1965 sideways widget logo

1959-1965

Sideways widget logo represented the speed of jets.

logo1962

1962-mid 1960s

Widget in oval logo.
Delta logo 1960

1960s-1970s

Small widget over or on left side of the company name.
Delta logo 1963

1962-1993

Large widget extending over top of the word DELTA. "AIR LINES" may be included in smaller letters.

1976 Bicentennial Logo

1976

U.S. Bicentennial logo.
1985-Signature-Service-Logo

1985-1991

Signature Service logo introduced on April 1, 1985, for use on "passenger visible" items inside the aircraft, like dishes, flatware and menus, and on ticket counter items, such as boarding passes, bag tags and timetables. Not used on aircraft exterior or facility signage.

logo 1980

1987-1993

Widget + DELTA. In 1990-1993, the DELTA letters were in bold.

1990-95 Delta Logo

1993-1995

Full corporate name logo in use until March 1995.

Delta logo 1995

1995-2000

Updated version of the full corporate name logo in use from March 1995-March 2000.

2000-2004 delta logo

2000-2004

Soft widget logo in use from March 2000 to July 2004.

Delta-2004-Preferred-2-Color-Logo

2004-2007

Heritage Widget adopted in July 2004, based on employee feedback and nostalgia associated with Delta's 75th anniversary on June 17, 2004. In use until April 30, 2007.

Current Delta logo

2007-Present

The 3-dimensional red widget logo, launched on April 30, 2007, reflects Delta's successful transformation into a highly-differentiated, customer-focused airline.  See the Delta Brand Fact Sheet 2007